For B2B technology leaders, being featured in Forbes is a coveted career goal in media relations. However, being selected by the Forbes Technology Council to become a Forbes author may not be the right opportunity for you. As the media landscape continues to evolve, traditional Tier 1 publications have shifted their editorial coverage to more profitable ventures, such as native advertising, and the number of full-time journalists has decreased. Forbes Council is an exclusive, invite-only group of peers that may seem like a great opportunity, but it has some issues that you should consider.
what is the cost of the Forbes Council?
- Annual membership: $1,497
- Two-year membership: $2,694
- Three-year membership: $3,591
why don't You be a Thought Leader?
- First, the Forbes Technology Council charges a significant start-up fee of $1,200.
- Second, unlike traditional Forbes editorial pieces, Council articles are not shared on Forbes' primary social channels and have a limited reach on specific Council-focused social pages.
- Third, Council articles have no SEO benefit because all links within Forbes stories are set to no-follow, which means they don't give SEO juice to the site linked.
- Fourth, once you become a member of the Council, you will be bombarded with calls and emails trying to sell you other services.
Finally, Forbes has the final say on whether or not your articles can be published, which can limit your thought leadership opportunities.
what is Forbes Council?
In conclusion
Forbes Councils may not be your one-stop solution if thought leadership is one of your tech company's PR priorities. As a top tech PR agency, we recommend a mix of earned byline articles, newsjacking interviews, press briefings and proactive interviews, an executive social media program, analyst relations, and individual awards